TRUE TOWEL Classic HOTEL Grand Bath Towel Luxury Imabari Towel (Navy)

[Imabari Towel Brand Certification] A bath towel certified by the Imabari Towel Brand, which is proof of high quality. [Luxury towel] Founded 100 years ago. TRUE TOWEL was created by carefully applying the technology that has been used to create towels for luxury hotels. [Genuine hotel towel] For those who are disappointed with affordable hotel towels. I'm sure this is the hotel towel you're looking for. It has a luxurious feel and is durable enough to withstand repeated washing in hotels. [Characteristics of the HOTEL series] Flexible, soft, and smooth to the touch. We use Supima cotton, a high-quality cotton with long fibers and a glossy, soft texture. Not only is it absorbent, but the voluminous pile is also characterized by its ability to absorb water. During spinning, the surface of the yarn is burned with gas to minimize shedding. [Clear water] "Washing" is essential for finishing towels. TRUE TOWEL does not use commonly used industrial water, but generously uses clear underground water from Mt. Ishizuchi in the Shikoku Mountains (clean and highly safe water that is drinkable). [Washing Process] Using pure soap and luxurious natural underground water, we carefully wash the product with time and effort to achieve a natural color and the finest texture without the need for fabric softener. [Country of origin] Japan (Imabari) Made in Imabari, one of the world's leading towel producing regions, using yarn spun in Japan. [Size/Material] 76 x 160cm, approximately 750g, 100% cotton 100 years since establishment. TRUE TOWEL was created by carefully applying the technology that has been used to create towels for luxury hotels. The phrase "manufacture with care and without cutting corners" is a simple phrase, but it is like a DNA that has been nurtured over many years. Authentic feel with no need for decoration. That is the ``real towel = TRUE TOWEL'' that Masaoka Towel has arrived at. We have applied the hotel towel manufacturing technology that we have cultivated over the years. In response to the constantly high level demands of famous brands and first-class hotels, our towels are carefully made without neglecting each thread, and are durable and have a high-quality finish that does not change in texture even after washing. TRUE TOWEL overturns the traditional image of hotel towels as ``sturdy but a little hard'' and maintains the same luxury, while offering a softness and gentleness that is unique to TRUE TOWEL.