TRUE TOWEL classic HOTEL Petit Bath Towel, Luxury Imabari Towel (Gray)

[Luxury Towels] Founded 100 years ago. TRUE TOWEL is the result of careful application of the techniques we've developed to create towels for luxury hotels. [Genuine Hotel Towels] For those who've been disappointed by affordable hotel-grade towels, this is sure to be the hotel towel you've been looking for. Durable enough to withstand repeated washing in hotels, it's luxurious. [Features of the HOTEL Series] Supple, soft, and smooth to the touch. Made with premium Supima cotton, a long-fiber cotton with a lustrous, high-quality, and soft texture. Not only is it highly absorbent, but the voluminous pile also boasts excellent water absorption. Gas-burning the surface of the yarn during spinning minimizes shedding. [Pure Water] The "washing process" is essential to towel finishing. TRUE TOWEL does not use commonly used industrial water, but instead uses a generous amount of pure, cold underground water from Mt. Ishizuchi in the Shikoku Mountains (clean, safe, even drinkable water). [Washing process] Using pure soap and luxurious natural underground water, the fabric is washed with great care and time, resulting in a natural color and an exquisite feel that does not require fabric softeners. [Washing process] Using pure soap and luxurious natural underground water, the fabric is washed with great care and time, resulting in a natural color and an exquisite feel that does not require fabric softeners.