TRUE TOWEL classic HOTEL Grand Face Towel Luxury Imabari Towel (Gray)

[Imabari Towel Brand Certified] A face towel certified by the Imabari Towel Brand, a proof of high quality. [Luxury Towels] Founded 100 years ago. TRUE TOWEL was created by carefully applying the techniques we have used to make towels for luxury hotels. [Genuine Hotel Towels] For those who have been disappointed with affordable hotel towels. This is surely the hotel towel you are looking for. It is durable enough to withstand repeated washing in hotels and other places, and has a luxurious feel. [Features of the HOTEL series] Supple, soft, and smooth to the touch. Made with Supima cotton, a high-quality cotton with long fibers and a glossy, soft texture. Not only is it water-absorbent, but the voluminous pile is also characterized by its water-absorbing power. The surface of the yarn is burned with gas during spinning to minimize shedding. [Clear water] The "washing process" is essential to towel finishing. TRUE TOWEL does not use commonly used industrial water, but instead uses a generous amount of clear underground water from Mt. Ishizuchi in the Shikoku Mountains (clean, safe water that can even be drunk). [Washing process] Using pure soap and luxurious natural underground water, the washing process is carried out carefully and time-consumingly, resulting in a natural color and a superb feel that does not require fabric softener. [Country of Origin] Japan (Imabari) Made using yarn spun domestically in Imabari, one of the world's leading towel production areas. [Size/Material] 47×85cm, approx. 230g, 100% cotton Founded 100 years ago. TRUE TOWEL was created by carefully applying the techniques used to make towels for luxury hotels. The phrase "Make things carefully without cutting corners" is simple, but it's like a DNA that has been cultivated over the years. A real texture without any frills. This is the "real towel = TRUE TOWEL" that Masaoka Towel has arrived at. We have poured all of our hotel towel manufacturing techniques that we have cultivated over the years into this towel. In response to the constantly high level of demands from famous brands and first-class hotels, our towels are carefully made without neglecting each and every thread, and are durable with a high-quality finish that does not change texture even after washing. It overturns the image of hotel towels that are "sturdy but a little stiff" and while maintaining its luxury, its softness and gentleness are unique to TRUE TOWEL.